AD-WIRE: Add-on for Web Item Reviewing System

Over the past few decades as purchasing options moved online, the widespread use and popularity of online review sites has simultaneously increased. In spite of the fact that a huge extent of buying choices today are driven by numeric scores (e.g., rating a product), detailed reviews play an important role for activities like purchasing an expensive DSLR camera. Since writing a detailed review for an item is usually time-consuming, the number of reviews available in the Web is far from many. In this paper, we build a system ADWIRE that given a user and an item, our system identifies the top-k meaningful tags to help her review the item easily. AD-WIRE allows a user to compose her review by quickly selecting from among the set of returned tags or writes her own review. AD-WIRE also visualizes the dependency of the tags to different aspects of an item so a user can make an informed decision quickly. The system can be used for different type of the products. The current demonstration is built to explore review writing process for the mobile phones.